Privacy Policy

Introduction

7h777 (referred to in this document as "we", "us", or "our") operates the website https://7h777.asia and is committed to protecting the privacy and personal data of every player who visits or registers on our platform. This Privacy Policy describes what information we collect, why we collect it, how it is used, and the choices available to you as a user based in Bangladesh or anywhere else.

By accessing or using 7h777, you acknowledge that you have read and understood this Privacy Policy and agree to the collection and use of your information in accordance with it. If you do not agree with any part of this policy, please discontinue use of the platform immediately.

This policy applies to all users of 7h777, including players from Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and across Bangladesh. We are dedicated to handling your data responsibly and maintaining the trust you place in us every time you log in to enjoy cricket betting, live casino games, slots, or any other service offered on our platform.

Information We Collect

7h777 collects information necessary to deliver a safe, fair, and enjoyable online gaming experience. The categories of data we may collect include:

Account Registration Data

• Full name, date of birth (to verify you are 21 or older), email address, and mobile number.
• A username and password (passwords are stored in hashed form — we never store plaintext credentials).
• Residential city or district (e.g., Dhaka, Chittagong, Sylhet) for regional service configuration.
• Government-issued identification documents where required for KYC verification.

Financial and Transaction Data

• Deposit and withdrawal records, including amounts in BDT and the payment method used (bKash, Nagad, Rocket, Upay, bank transfer).
• Betting and gaming history for responsible gaming monitoring and RTP auditing purposes.
• Bonus eligibility and wagering requirement fulfilment records.

Technical and Usage Data

• Device type, operating system, browser version, IP address, and session timestamps collected automatically when you access the platform.
• Clickstream data, page views, and feature usage patterns to help us improve the product and personalise your experience.

How We Use Your Information

The data collected by 7h777 is used exclusively for the following purposes, and never sold to marketers, advertisers, or unrelated third parties:

• Account creation, verification, and ongoing account management including KYC compliance.
• Processing deposits and withdrawals via bKash, Nagad, Rocket, Upay, and other supported payment channels.
• Delivering customer support in English, investigating disputes, and resolving account issues.
• Responsible gaming monitoring — detecting patterns that may indicate problem gambling and triggering appropriate safeguards.
• Fraud prevention, anti-money-laundering (AML) checks, and platform security monitoring.
• Sending transactional communications (deposit confirmations, withdrawal status, security alerts) and, where you have opted in, promotional offers relevant to your preferences.

We process your data only where we have a legitimate basis to do so — typically because it is necessary to perform our contract with you, to comply with a legal obligation, or because we have a legitimate business interest that does not override your privacy rights.

Data Sharing and Disclosure

7h777 does not sell, rent, or trade your personal information. In limited and specific circumstances, we may share your data as described below:

Service Providers

We engage trusted third-party service providers to support platform operations — for example, game studios such as Pragmatic Play, Evolution Gaming, Spribe, and Ezugi for game content delivery; payment processors for bKash and Nagad transactions; and cloud hosting partners for data storage. These providers are contractually bound to use your data only for the services they provide to us and to maintain standards consistent with this policy.

Legal and Regulatory Requirements

We may disclose your information when required to do so by law, court order, or competent regulatory authority. This includes circumstances involving fraud investigation, AML compliance, or the protection of the rights and safety of 7h777 and its users.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal data may be transferred to the successor entity. We will notify you via email or a prominent notice on the 7h777 platform at least 30 days before such a transfer takes effect.

Cookies and Tracking Technologies

7h777 uses cookies and similar tracking technologies to improve your experience on the platform. Cookies are small text files stored on your device. We use the following categories of cookies:

• Essential cookies — required for the platform to function correctly, including maintaining your login session and keeping your shopping basket for deposits intact.
• Performance and analytics cookies — help us understand how players interact with the platform so we can identify issues and improve feature discoverability.
• Preference cookies — remember your settings such as language preference, currency display, and notification preferences, so they persist between visits.

You may disable non-essential cookies through your browser settings at any time. Please note that disabling essential cookies may impair the functionality of the 7h777 platform, including the ability to log in or process transactions. We do not use third-party advertising cookies or cross-site tracking pixels.

Data Retention

7h777 retains your personal data only for as long as it is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. In practice, this means we retain your account data for the duration of your registration plus a minimum period of five (5) years following account closure, in order to comply with anti-money-laundering obligations and resolve any disputes that may arise.

Transaction records, betting history, and KYC documentation are kept for a minimum of five years after the last activity on your account. Once the retention period expires, your data is securely deleted or anonymised so it can no longer be attributed to you personally.

Data Security

7h777 implements a comprehensive set of technical and organisational security measures designed to protect your personal data from unauthorised access, accidental loss, destruction, or disclosure. Our security framework includes SSL/TLS encryption for all data in transit, bcrypt hashing for account passwords, firewalled and access-controlled server environments, regular penetration testing and vulnerability assessments, and staff training on data handling best practices.

Despite these measures, no system is entirely immune to risk. In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify affected users without undue delay and take immediate steps to contain and remediate the incident. We encourage you to use a unique, strong password for your 7h777 account and to enable any two-factor authentication options available in your account settings.

Your Privacy Rights

As a registered user of 7h777, you have the following rights with respect to your personal data. To exercise any of these rights, contact our support team at [email protected]:

• Right of Access — you may request a copy of the personal data we hold about you, free of charge, within 30 days of your request.
• Right to Rectification — if any information we hold is inaccurate or incomplete, you may ask us to correct it without delay.
• Right to Erasure — subject to our legal retention obligations, you may request the deletion of your personal data. We will action valid requests within 30 days.
• Right to Restrict Processing — you may ask us to pause processing of your data in certain circumstances, such as while a dispute is being investigated.
• Right to Withdraw Consent — where processing is based on your consent (for example, marketing emails), you may withdraw that consent at any time by updating your notification preferences in your account dashboard or by contacting support.

We aim to resolve all privacy-related requests within 30 calendar days. Where a request is complex or numerous, we may extend this period by a further two months, and we will inform you within the first 30 days if this extension applies.

Children's Privacy

7h777 is strictly an adult platform. Our services are available exclusively to individuals who are 21 years of age or older. We do not knowingly collect, process, or retain personal data from anyone under the age of 21. If you are a parent or guardian and believe your child has created an account or submitted personal data to 7h777, please contact us immediately at [email protected] and we will take prompt action to delete that information and close the account.

Age verification is a mandatory step during account registration on 7h777. Players are required to confirm they are 21 or older, and we reserve the right to request documentary proof of age at any time. Accounts found to belong to underage users will be suspended and all funds returned to the verified payment source.

Third-Party Links

The 7h777 platform may display informational references to payment partners such as bKash, Nagad, and Rocket, or to game providers such as Pragmatic Play and Evolution Gaming. These are operational partners and their mention does not constitute an endorsement of their privacy practices beyond our contractual requirements. 7h777 does not link to external websites, and this Privacy Policy applies solely to data collected through https://7h777.asia and its associated mobile-optimised platform. We are not responsible for the privacy practices of any external service.

Changes to This Privacy Policy

7h777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our services, technology, legal requirements, or business practices. When we make material changes, we will update the "Last Updated" date at the top of this page and, where the changes are significant, notify registered users by email or by a prominent in-platform notification at least 14 days before the revised policy takes effect.

Your continued use of 7h777 after a revised Privacy Policy has come into effect constitutes your acceptance of the updated terms. If you do not agree with the revised policy, you should stop using the platform and may request account closure by contacting support.

Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or how 7h777 handles your personal data, our support team is available 24/7 in English and can be reached at the email address below. We are committed to responding to all privacy-related enquiries within 5 business days.

Email: [email protected] (plain text — not a clickable link)